WHY REAL ESTATE AGENT SHOULD SHIFT FOCUS FROM TRADITIONAL WAYS OF MARKETING TO DIGITAL MARKETING

The importance of social media, a professional website, and strong online presence cannot be understated. It’s likely you’ve heard this all before, yet an inordinate amount of agents and brokers STILL use traditional marketing mediums as their primary catalyst for growth. I assembled this article to present the actual statistics and reveal to you that traditional marketing is LONG DEAD.

First of all, what is the difference between traditional and digital real estate marketing strategies? Traditional marketing involves physical elements and human interaction such as flyers or brochures, letters, phone calls, and in-person meetings. Digital marketing includes anything online, including your website, social media, email marketing, Google Analytics and so on.

Everyone is well aware of how Google and the internet has taken over our daily lives. You almost cannot spot a 20-60 year old in public these days without a cell phone in their hand or in their pocket.People are now using their phones more than they are using laptops or desktop computer to search for anything from directions to the nearest ATM machine, to when EPL matches kick off , to plots for sale.